Be Concise

• Graphics (use whitespace)
• Text (scannability)
• Interface (simplicity)
• Layout
  • The more things there are to look at, the less anything will be seen, and the more overwhelming it'll be.
  • Remember Relativity - If everything is important, nothing is.
  • Avoid "banner blindness"
    jpost.com

Table of Contents

• 01 relevance-usability
• 02 mcdonalds
• 03 jakobs-rule
• 04 4cs
• 05 content
• 06 consistent
• 07 consistent good practices
• 08 navigation
• 09 concise
• 10 concise (full)
• 11 compatibility
• 12 information architecture
• 13 write4web
• 14 recent changes
• 15 the future
• 16 questions