Two things to consider when designing a Web site:

1) Relevance - Give the people what they want

• What is the purpose of your site?
• What will define it as successful?

• Consider the following questions; then formulate a mission statement for your site. As you develop material for your site, check to make sure that the material you have included facilitates your site's purpose. In addition, use the questions below to help define the material and how it is presented on a page-by-page basis.

  • What do you want to achieve?
  • What is your message?
  • What are you looking to provide?
  • Who is your audience?
  • (Age, Education, Language, Knowledge of the Internet)
• Organize your site for the user, not according to your internal format.

  Remember users may be unfamiliar with your jargon and organizational structure.

• Develop specifically for the Web.

  Do not recycle old material from a different medium.

  When writing for the Web, you are writing for a different media than print. Just as you would not film a play and call it a movie, do not put material prepared for printed publications on-line as they are.

  Check yourself.

© J-Town Productions Ltd.