Facebook’s Business Manager is an essential tool for anyone who uses Facebook for work. It is priceless if you work for multiple clients on Facebook. This presentation, given at Israel’s premiere marcom and technical communicator’s conference MEGAComm.org gives a general introduction to the advantages of Facebook Business Manager and what is available to you there.… Continue Reading
I’ve had numerous clients and potential clients come to me over the years and say “How much is it to be number one in Google?” or “I am working with someone now to get me Facebook likes.” These people are going after the wrong thing for the wrong reason. You do not want to be #1 in Google and you do not want a lot of Facebook “likes.”… Continue Reading
Last week VentureBeat released an impressive animated graphic showing the way the world interacts with the Internet over a short period of time (200 seconds). By now, most people understand the impact that the Internet has had on our world and how many different ways there are to interact with within it.… Continue Reading
Back in 2009, Google told us that they do not use the keyword meta tag to index web pages or to rank the listings on search engine results pages. Almost exactly two years ago (October 2011), Google announced they were “making search more secure.”… Continue Reading
If you ran an AdWords campaign in the past five months, you’ve probably heard of Enhanced Campaigns. Google gave AdWords advertisers the option to enhance campaigns manually for the last few months. However, starting today, July 22, 2013, Google will begin automatically upgrading all campaigns.… Continue Reading
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