PPC

March 15, 2017

Introduction to Facebook’s Business Manager

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Facebook’s Business Manager is an essential tool for anyone who uses Facebook for work. It is priceless if you work for multiple clients on Facebook. This presentation, given at Israel’s premiere marcom and technical communicator’s conference MEGAComm.org gives a general introduction to the advantages of Facebook Business Manager and what is available to you there.… Continue Reading

February 5, 2015

The Value of Facebook Likes

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I’ve had numerous clients and potential clients come to me over the years and say “How much is it to be number one in Google?” or “I am working with someone now to get me Facebook likes.” These people are going after the wrong thing for the wrong reason. You do not want to be #1 in Google and you do not want a lot of Facebook “likes.”… Continue Reading

June 8, 2014

How We Interact With The Internet

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Last week VentureBeat released an impressive animated graphic showing the way the world interacts with the Internet over a short period of time (200 seconds). By now, most people understand the impact that the Internet has had on our world and how many different ways there are to interact with within it.… Continue Reading

September 29, 2013

Death of the Keyword?

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Back in 2009, Google told us that they do not use the keyword meta tag to index web pages or to rank the listings on search engine results pages. Almost exactly two years ago (October 2011), Google announced they were “making search more secure.”… Continue Reading

August 1, 2013

A Great Facebook Ad

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Not only did I read the whole text of the ad (which is rare), in Hebrew (which is rarer), but I even clicked on a Hebrew ad (rarest). Well Done!… Continue Reading

July 22, 2013

Google AdWords Enhanced Campaigns

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If you ran an AdWords campaign in the past five months, you’ve probably heard of Enhanced Campaigns. Google gave AdWords advertisers the option to enhance campaigns manually for the last few months. However, starting today, July 22, 2013, Google will begin automatically upgrading all campaigns.… Continue Reading