Marketing Strategy

November 14, 2016

✈ 8 Customer Service Tips From The Not-So-Friendly Skies

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On a recent flight from Zurich to Newark on United Airlines, I was asked the familiar question, “Chicken or pasta?” “I ordered a kosher meal.” “No you didn’t” If this was a movie, we would freeze the frame right here, a screech would be the sound effect, maybe even a crash: 1) Never tell a customer that they did not do what just they just told you they did.… Continue Reading

November 9, 2016

Top 3 Ways To Win Like Donald Trump

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I have often said, “Marketing, marketing, everything is marketing.” George Washington put this in a political context: “With public opinion on our side, we can do anything, without it nothing.” Obviously, presidential campaigns are huge marketing campaigns and we would all be wise to take notice of what the Donald Trump campaign understood about marketing that can help us succeed.… Continue Reading

February 5, 2015

The Value of Facebook Likes

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I’ve had numerous clients and potential clients come to me over the years and say “How much is it to be number one in Google?” or “I am working with someone now to get me Facebook likes.” These people are going after the wrong thing for the wrong reason.… Continue Reading

December 3, 2014

How Often Should You Email Special Offers

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(Or How to Create Negative Relationships and Annoy Your Customers) It took me less than 2 weeks to unsubscribe from Puritan’s Pride’s mailing list. In two days they had already annoyed me, but they kept at it until I took action and clicked “unsubscribe.”… Continue Reading

November 4, 2014

No More Facebook Recommendation Bars or Requiring Page Likes

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Beginning tomorrow (November 5, 2014) Facebook is deprecating their Recommend Bar. This was announced in a blog post in August: “After Wednesday November 5, 2014 (90 days from today), the Recommendations Bar will no longer render on any website.” The Recommendation Bar allowed people to “Like” content, get recommendations, and share what they’re reading with their friends.… Continue Reading

June 8, 2014

How We Interact With The Internet

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Last week VentureBeat released an impressive animated graphic showing the way the world interacts with the Internet over a short period of time (200 seconds). By now, most people understand the impact that the Internet has had on our world and how many different ways there are to interact with within it.… Continue Reading

May 27, 2014

KahenaCon

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Last week I, along with my co-workers, attended KahenaCon 2014 here in Jerusalem. This annual conference is facilitated by Kahena Digital Marketing and features many great speakers from the marketing and SEO world. The conference opened with an exciting and entertaining keynote presentation by the wise CMO of BigDoor, Joanna Lord.… Continue Reading

January 12, 2014

The Step-By-Step Guide to Performing a Backlink Analysis

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SEO has changed for the better. Old blackhat and spammy SEO practices are now virtually abandoned and rejected. Instead these agencies are now helping their clients to produce unique, high quality, useful content that is share worthy. Technically they help their clients to improve their site’s speed, architecture, and meta data to help Google present them in their listings in the best possible way.… Continue Reading

September 29, 2013

Death of the Keyword?

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Back in 2009, Google told us that they do not use the keyword meta tag to index web pages or to rank the listings on search engine results pages. Almost exactly two years ago (October 2011), Google announced they were “making search more secure.”… Continue Reading

September 16, 2013

Don’t Chase the Market, Get the Market to Chase You

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At the dawn of the Internet, my colleague, Reuven Lerner, and I each set up businesses. When business slowed down, we would advise each other, “time to raise our rates.” It might seem counter-intuitive, but when we raised our rates, we got more work.… Continue Reading