Google

November 26, 2017

Avoid Egg On Your Face

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It’s a simple rule really. I’ve been telling it to my employees since 1994, “Always check your links.” so imagine my surprise when I was checking out Google’s Jigsaw project when I clicked on their link (to another Google asset, no less) and I got the dreaded “404 Page Not Found.”… Continue Reading

February 5, 2015

The Value of Facebook Likes

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I’ve had numerous clients and potential clients come to me over the years and say “How much is it to be number one in Google?” or “I am working with someone now to get me Facebook likes.” These people are going after the wrong thing for the wrong reason.… Continue Reading

June 8, 2014

How We Interact With The Internet

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Last week VentureBeat released an impressive animated graphic showing the way the world interacts with the Internet over a short period of time (200 seconds). By now, most people understand the impact that the Internet has had on our world and how many different ways there are to interact with within it.… Continue Reading

May 27, 2014

KahenaCon

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Last week I, along with my co-workers, attended KahenaCon 2014 here in Jerusalem. This annual conference is facilitated by Kahena Digital Marketing and features many great speakers from the marketing and SEO world. The conference opened with an exciting and entertaining keynote presentation by the wise CMO of BigDoor, Joanna Lord.… Continue Reading

January 12, 2014

The Step-By-Step Guide to Performing a Backlink Analysis

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SEO has changed for the better. Old blackhat and spammy SEO practices are now virtually abandoned and rejected. Instead these agencies are now helping their clients to produce unique, high quality, useful content that is share worthy. Technically they help their clients to improve their site’s speed, architecture, and meta data to help Google present them in their listings in the best possible way.… Continue Reading

December 9, 2013

Thanks Google, But No Thanks: Please Don’t Substitute My Title

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As Bill Slawski wrote in his post about How Google May Rewrite Your Search Terms, the Hummingbird update is not the first time that Google is rewriting content. With the implementation of Hummingbird, I believe that exact match SEO will be much less effective, as I wrote about previously.… Continue Reading

September 29, 2013

Death of the Keyword?

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Back in 2009, Google told us that they do not use the keyword meta tag to index web pages or to rank the listings on search engine results pages. Almost exactly two years ago (October 2011), Google announced they were “making search more secure.”… Continue Reading

July 24, 2013

Top 5 Google Usability Failures

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We love Google, but the following are some things which we wish they would improve. Google started as a clear, easy-to-use one field search engine. They’ve come a long way, but not without some costs to the simple usability which made them a household name.… Continue Reading

July 22, 2013

Google AdWords Enhanced Campaigns

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If you ran an AdWords campaign in the past five months, you’ve probably heard of Enhanced Campaigns. Google gave AdWords advertisers the option to enhance campaigns manually for the last few months. However, starting today, July 22, 2013, Google will begin automatically upgrading all campaigns.… Continue Reading