Content Marketing

June 8, 2014

How We Interact With The Internet


Last week VentureBeat released an impressive animated graphic showing the way the world interacts with the Internet over a short period of time (200 seconds). By now, most people understand the impact that the Internet has had on our world and how many different ways there are to interact with within it.… Continue Reading

May 28, 2014

The Best Way To Translate Your Content


When I served in the Israel Defense Force’s Spokesperson’s Unit we had a rule: You may only translate into your mother-tongue. I served with Abbey who was born in Israel, but spoke fluent English complete with her strong Brooklyn accent. Her parents were American born, while she was an Israeli native.… Continue Reading

May 27, 2014



Last week I, along with my co-workers, attended KahenaCon 2014 here in Jerusalem. This annual conference is facilitated by Kahena Digital Marketing and features many great speakers from the marketing and SEO world. The conference opened with an exciting and entertaining keynote presentation by the wise CMO of BigDoor, Joanna Lord.… Continue Reading

September 29, 2013

Death of the Keyword?


Back in 2009, Google told us that they do not use the keyword meta tag to index web pages or to rank the listings on search engine results pages. Almost exactly two years ago (October 2011), Google announced they were “making search more secure.”… Continue Reading

August 21, 2013

5 Ways to Create Marketing Content Without Writing It


Too many times, when I tell a client that they need to create content, they answer: “But I’m not a writer.” I then tell them that I know that, and that if that’s what I meant I would use our own copywriter, but it’s not text written content I’m referring to.… Continue Reading