Business Trends and Advice

August 8, 2013

Your Mission Statement is Everything (or is it?)

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There is a new store two blocks from our offices at Tzomet HaBankim. It is called Coffeephone. With a name like that, what do you suppose they do? Their tagline says that they are a chain of cafes and cellular labs.… Continue Reading

August 6, 2013

Is Marketing All About Problem Solving?

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Unfortunately, we all have problems. Fortunately, most of them have solutions. If your car breaks down, you take it to the garage and your mechanic solves the problem. If you have bad skin you can go to the skin doctor or the cosmetician, or you can buy a skin product at the shop.… Continue Reading

July 18, 2013

Email Newsletters Everyday, Every Week?

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In the Facebook group, Social Media: The Israel Connection, Chaviva Elianah Gordon-Bennett asked the following: Email newsletters every DAY or every WEEK … so … what do you think? Horrible idea or secret ninja marketing plan? (I’m a proponent of once-a-month emails + special newsletters for offers/promotions.)  … Continue Reading

July 10, 2013

Crossing Over – With Ben and Jerry’s

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If you follow me on Facebook, you know that I am a big fan of Ben & Jerry’s. It’s not just that I like their ice cream (which I do), but I like their company from their corporate culture and policies to their corporate image.… Continue Reading

July 8, 2013

The Cobbler’s Children Get New Shoes! On Importance and Urgency

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Congratulations are in order! We have just launched a redesigned website which includes a rebranding – a new name and a new logo. After 18 years, J-Town Productions Ltd. has decided it knows what it wants to be when it grows up and our new name, J-Town Internet Services Ltd.,… Continue Reading

June 10, 2013

Free Advice: Offer Free Downloads

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Apple has hit 50 billion downloads through its App Store for iPods and iPhones. (That’s a lot!) There are now 900,000 iOS applications available for download for iPhone, iPad and iPod touch, with 375,000 designed specifically for iPad. Of these, more than 120,000 applications are free.… Continue Reading