Business Trends and Advice

February 4, 2015

Can You See The Future of Your Business?

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I can see the future. No, even though I live in Jerusalem, I’m not a religious fanatic nor do I think I have the gift of prophecy. When I was 27 years old, I started my own company.… Continue Reading

December 3, 2014

How Often Should You Email Special Offers

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(Or How to Create Negative Relationships and Annoy Your Customers) It took me less than 2 weeks to unsubscribe from Puritan’s Pride’s mailing list. In two days they had already annoyed me, but they kept at it until I took action and clicked “unsubscribe.”… Continue Reading

November 17, 2014

When Are We Going Paperless?

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In college we had a joke. When there was a lull in the conversation someone would say “So, when do you think we are going metric?” After all, as children of the 70s, we had all been forced to learn decagrams and hectometers in preparation for the United States going metric.… Continue Reading

May 28, 2014

The Best Way To Translate Your Content

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When I served in the Israel Defense Force’s Spokesperson’s Unit we had a rule: You may only translate into your mother-tongue. I served with Abbey who was born in Israel, but spoke fluent English complete with her strong Brooklyn accent. Her parents were American born, while she was an Israeli native.… Continue Reading

January 12, 2014

The Step-By-Step Guide to Performing a Backlink Analysis

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SEO has changed for the better. Old blackhat and spammy SEO practices are now virtually abandoned and rejected. Instead these agencies are now helping their clients to produce unique, high quality, useful content that is share worthy. Technically they help their clients to improve their site’s speed, architecture, and meta data to help Google present them in their listings in the best possible way.… Continue Reading

December 12, 2013

Warning! Avoid Losing Your Website, Your Videos, Photos and More!

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If it’s easy and free (or even cheap), people will do it. That seems to be the business model for many companies offering online services in the cloud. And many people use these services. What are you people thinking?! There were at least 38 million user-built pages on GeoCities before it was shut down.… Continue Reading

September 29, 2013

Death of the Keyword?

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Back in 2009, Google told us that they do not use the keyword meta tag to index web pages or to rank the listings on search engine results pages. Almost exactly two years ago (October 2011), Google announced they were “making search more secure.”… Continue Reading

September 16, 2013

Don’t Chase the Market, Get the Market to Chase You

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At the dawn of the Internet, my colleague, Reuven Lerner, and I each set up businesses. When business slowed down, we would advise each other, “time to raise our rates.” It might seem counter-intuitive, but when we raised our rates, we got more work.… Continue Reading

August 27, 2013

Why Reinvent the Wheel?

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We launched two new websites for a client today (saas-fee-luxury.com and kosher-switzerland-chalet.com). At the end of our meeting with him he made a point of saying that he is very satisfied with the outcome, and that he really liked the work process we used for designing it.… Continue Reading

August 13, 2013

The Misuse of QR Codes

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Not to long ago, Charlie Kalech posted this picture as an example of a QR code placement that, practicality speaking, wasn’t really thought through. A couple of days ago I happened to see an ad campaign in the inside of a bus that used a QR code as well.… Continue Reading