Business Trends and Advice

February 1, 2018

Top 10 Tech Trends For 2018 according to Our Crowd

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Construction goes digital such as SiteAware – digital construction with autonomous drones Quantum computing will challenge cybersecurity such as QuantLR Smart Mobility such as Phantom Auto Vehicle Remote Control Safety Solution AI is predicted to replace 6% of jobs in the USA such as Sense Education – 95% of accountants, 65% of legal professionals – Watch Out!… Continue Reading

March 15, 2017

Introduction to Facebook’s Business Manager

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Facebook’s Business Manager is an essential tool for anyone who uses Facebook for work. It is priceless if you work for multiple clients on Facebook. This presentation, given at Israel’s premiere marcom and technical communicator’s conference MEGAComm.org gives a general introduction to the advantages of Facebook Business Manager and what is available to you there.… Continue Reading

November 14, 2016

✈ 8 Customer Service Tips From The Not-So-Friendly Skies

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On a recent flight from Zurich to Newark on United Airlines, I was asked the familiar question, “Chicken or pasta?” “I ordered a kosher meal.” “No you didn’t” If this was a movie, we would freeze the frame right here, a screech would be the sound effect, maybe even a crash: 1) Never tell a customer that they did not do what just they just told you they did.… Continue Reading

November 10, 2016

The Customer is NOT Always Right – And Sometimes They Need To Be Fired.

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I was recently hired to write a specification and then redesign a complex website. The website currently uses a lot of custom code and at least three other environments, some proprietary and some open source. It is a patchwork of unintegrated programming much of which does not talk to each other rendering some of it useless.… Continue Reading

November 9, 2016

Top 3 Ways To Win Like Donald Trump

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I have often said, “Marketing, marketing, everything is marketing.” George Washington put this in a political context: “With public opinion on our side, we can do anything, without it nothing.” Obviously, presidential campaigns are huge marketing campaigns and we would all be wise to take notice of what the Donald Trump campaign understood about marketing that can help us succeed. I noticed three main take-aways: 1) KISS A basic rule of marketing is Keep It Simple & Stupid.… Continue Reading

November 1, 2016

Do You Own Your Domain?

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What would you think if one day you found out that after years of paying your mortgage, the title of your house was in someone else’s name? Unfortunately, this is a common scenario with websites and domain names. Like your home, your domain name and your website are assets.… Continue Reading

August 23, 2016

Happy Internaut Day

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Today is the 25th anniversary of the Internet being opened to the public (outside of universities and governments). Here are 10 facts about me and the Internet you might not know: 1. When I got online it was 1987 and the only two friends who I emailed with were Reuven Lerner and Tobie Strauss.… Continue Reading

August 19, 2016

I’d Love To Work With You But …

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It’s a common response I hear: “I’d love to work with you, but you are out of my league.” What I hear is “I’d love to work with you, but I don’t think I’m worth it.” We all know that if you pay peanuts you get monkeys, yet it still is difficult for so many of us to spend money on quality professionals.… Continue Reading

September 13, 2015

The Secret of Making Change

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My son and I recently went out to a cafe. Our bill came to NIS 90. I paid with a credit card and asked the waiter to change a twenty so I would have change for a tip. I said to my son, who enjoys business, “Let’s see if this waiter knows how to make change.”… Continue Reading

September 2, 2015

On Being A Boss:

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As the head of a company for over twenty years, I have learned that the most important asset any company has is its employees. Employees are motivated by the right balance of autonomy and mentoring, balancing challenges they learn from but which are not so difficult as to be frustrating.… Continue Reading