Posts by Noam

September 12, 2013

Top 7 Internet Marketing Habits


Excellent Internet marketers have good Internet marketing habits. As Aristotle said, it is these habits that made them excellent, and not a single act or campaign. The following are my top 7 habits for Internet marketing:… Continue Reading

August 27, 2013

Why Reinvent the Wheel?


We launched two new websites for a client today ( and At the end of our meeting with him he made a point of saying that he is very satisfied with the outcome, and that he really liked the work process we used for designing it.… Continue Reading

August 21, 2013

5 Ways to Create Marketing Content Without Writing It


Too many times, when I tell a client that they need to create content, they answer: “But I’m not a writer.” I then tell them that I know that, and that if that’s what I meant I would use our own copywriter, but it’s not text written content I’m referring to.… Continue Reading

August 13, 2013

The Misuse of QR Codes


Not to long ago, Charlie Kalech posted this picture as an example of a QR code placement that, practicality speaking, wasn’t really thought through. A couple of days ago I happened to see an ad campaign in the inside of a bus that used a QR code as well.… Continue Reading

August 6, 2013

Is Marketing All About Problem Solving?


Unfortunately, we all have problems. Fortunately, most of them have solutions. If your car breaks down, you take it to the garage and your mechanic solves the problem. If you have bad skin you can go to the skin doctor or the cosmetician, or you can buy a skin product at the shop.… Continue Reading

July 30, 2013

Off-Season Facebook Posting


The secret to successful social media posting is consistency. However, how can a brand be consistent if their product or service is seasonal? How can they engage their audience and interact with them if they are off-season and have nothing new to offer?… Continue Reading

July 22, 2013

Google AdWords Enhanced Campaigns


If you ran an AdWords campaign in the past five months, you’ve probably heard of Enhanced Campaigns. Google gave AdWords advertisers the option to enhance campaigns manually for the last few months. However, starting today, July 22, 2013, Google will begin automatically upgrading all campaigns.… Continue Reading