Posts by Charlie

November 14, 2015

Facebook and Terror in Paris – How To Update Your Profile Photo To Support France

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Facebook has activated its safety check feature, which has been used during previous disasters, allowing users living in Paris to let their friends and family know that they are safe in one easy click. To check on people you know, go here. In addition Facebook Profile Photos have been overlayed with a French flag.… Continue Reading

September 13, 2015

The Secret of Making Change

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My son and I recently went out to a cafe. Our bill came to NIS 90. I paid with a credit card and asked the waiter to change a twenty so I would have change for a tip. I said to my son, who enjoys business, “Let’s see if this waiter knows how to make change.”… Continue Reading

September 2, 2015

On Being A Boss:

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As the head of a company for over twenty years, I have learned that the most important asset any company has is its employees. Employees are motivated by the right balance of autonomy and mentoring, balancing challenges they learn from but which are not so difficult as to be frustrating.… Continue Reading

February 5, 2015

The Value of Facebook Likes

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I’ve had numerous clients and potential clients come to me over the years and say “How much is it to be number one in Google?” or “I am working with someone now to get me Facebook likes.” These people are going after the wrong thing for the wrong reason. You do not want to be #1 in Google and you do not want a lot of Facebook “likes.”… Continue Reading

February 4, 2015

Can You See The Future of Your Business?

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I can see the future. No, even though I live in Jerusalem, I’m not a religious fanatic nor do I think I have the gift of prophecy. When I was 27 years old, I started my own company.… Continue Reading

December 3, 2014

How Often Should You Email Special Offers

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(Or How to Create Negative Relationships and Annoy Your Customers) It took me less than 2 weeks to unsubscribe from Puritan’s Pride’s mailing list. In two days they had already annoyed me, but they kept at it until I took action and clicked “unsubscribe.”… Continue Reading

December 2, 2014

How To Protect Your Website From Hackers

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The following is adapted from an email sent out to all of our clients. It is a reminder of some things you should be doing to protect yourself from malicious attacks. Often site owners are unaware that they have been hacked since the performance of their site is not effected at all.… Continue Reading

November 20, 2014

Free Photoshop Template for Optimized Images on Facebook, LinkedIn and Twitter

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Kristin Ammerman wrote a great post on Social Media Examiner titled How to Optimize Your Images to Work Across Social Networks. I won’t repeat what Kristin has already written, but I did want to add one very practical item. I’ve created a Photoshop template which you can use to create images that are optimized for Facebook, LinkedIn and Twitter.… Continue Reading

November 17, 2014

When Are We Going Paperless?

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In college we had a joke. When there was a lull in the conversation someone would say “So, when do you think we are going metric?” After all, as children of the 70s, we had all been forced to learn decagrams and hectometers in preparation for the United States going metric.… Continue Reading

November 4, 2014

No More Facebook Recommendation Bars or Requiring Page Likes

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Beginning tomorrow (November 5, 2014) Facebook is deprecating their Recommend Bar. This was announced in a blog post in August: “After Wednesday November 5, 2014 (90 days from today), the Recommendations Bar will no longer render on any website.” The Recommendation Bar allowed people to “Like” content, get recommendations, and share what they’re reading with their friends. In addition, Facebook is forbidding the practice of requiring likes in order to see content, use apps or get rewards.… Continue Reading