I have often said, “Marketing, marketing, everything is marketing.”
George Washington put this in a political context:
“With public opinion on our side, we can do anything, without it nothing.”
Obviously, presidential campaigns are huge marketing campaigns and we would all be wise to take notice of what the Donald Trump campaign understood about marketing that can help us succeed.
I noticed three main take-aways:
A basic rule of marketing is Keep It Simple & Stupid.
Simple and consistent messages that speak to people are successful.
Trump’s messages have been overly simplistic and consistent. He has not wavered. His main messages remain the same as at the beginning of the campaign.
Donald Trump has never served in the military nor has he held any government office. He is a complete outsider and yet he won the presidential election.
Other outsiders and underdogs who have succeeded have ridden the waves of media revolutions. Trump has followed suit.
John F. Kennedy did it with television.
Barak Obama did it with the Internet and crowdfunding
Donald Trump did it with social media.
Outrageous is good for spreading your message across Social Media; Think Crazy Eddie or Gary Vee Vaynerchuk
Now add controversy
Now add (1) above
What do you get?
Outrageous, simple and controversial = social media momentum
No one enjoys listening to a whiner or a complainer
No one wants to hang out with a dumpy, bitter person.
Speak of grandeur; Celebrate your vision; Imagine greatness!
People will follow because People Want To Be Part Of Success
People want to be part of something positive, upbeat and larger than themselves which they can take pride in.
Donald Trump gave them that; just like Dr. Pepper:
I drink Dr Pepper and I’m proud
I use to feel alone in a crowd
But now you look around these days
And it seems theres a Dr Pepper CRAZE
I’m a pepper he’s a Pepper she’s a Pepper we’re a Pepper
Wouldn’t you like to be a Pepper too?
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