It took me less than 2 weeks to unsubscribe from Puritan’s Pride’s mailing list.
In two days they had already annoyed me, but they kept at it until I took action and clicked “unsubscribe.”
The same day I placed my first order I received a newsletter from them containing the timely article The “Well Wish” Holiday Gift List: 7 Helpers and the Gifts They’ll Appreciate.
The next day I was excited to receive a message whose subject was “Your first coupon has arrived!” and then disappointed to see that I had received a coupon for 10% off which was valid for one week only. I had just ordered the day before yesterday!
Four days later, they emailed me again. I was already disappointed. Now I was getting annoyed. The message came with the subject “There’s so many reasons to shop with Puritan’s Pride” and tried to convince me of something I had already done, make a purchase from them. I was starting to regret having signed up for their special offers.
And now, for whatever reason unknown to me, came the full court press. Maybe it was just bad timing (It was Black Friday after all):
Really? I’m one of your your BEST (ALLCAPS) customers? I placed a single order a week ago. You must not have such great customers.
Didn’t I just hear from you yesterday?
As if I could forget you? What a nag! I’m not going to use a coupon within a week of my last order anyway.
Let’s see, if my math is correct 85% off plus another 15% = 100% off – Hmmm. Is it 100% off or Buy 1 get two free which would be 66% off? These guys are playing with my head and confusing me.
Wait a minute! Didn’t you say “TODAY ONLY” yesterday? (Again, what’s with the ALLCAPS? Are you trying to yell at me?). Now you are just lying to me!
Ok – I give up. 85% + 20% = 105%. How do you give 105% off?
I’m sorry Puritan’s Pride:
It is like someone took the rules of marketing and applied them in the worst possible way.
This is a site where I made a purchase. They have my name but did not use it. They know what I ordered but did not target me.
Dear Puritan’s Pride,
Your “Best Sale … for a limited time” was what did you in. Today I unsubscribed.
Let’s see if you have effective monitoring and know how to listen to your customers. A simple Google Alert should be enough to tell you that I am an unhappy customer. I am waiting for your comment to be posted….
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