Too many times, when I tell a client that they need to create content, they answer: “But I’m not a writer.” I then tell them that I know that, and that if that’s what I meant I would use our own copywriter, but it’s not text written content I’m referring to.
In a great post by Internet marketer Neil Patel, he writes on “How to Create Marketing Copy… Without Actually Writing“. So from now on, if a client ever says they can’t write, I’ll send them the post by Neil. In the meantime, here is a summary of the five tactics that Neil mentions (for the full version, make sure you check out his post):
The concept of creating content that isn’t necessarily written, works for both marketing copy and regular ongoing fresh content such as a blog post, and as we can see from Neil’s post, in many instances, it even works better than written content.
Do you use any of these tactics to create marketing content for your website? What other tactics do you use?
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