SMM (Social Media Marketing)
Social Media sites help create a conversation with the people you are trying to reach and in keeping up to date with what is being said about you, your competitors and your field in general. Platforms and networks such as Facebook, YouTube, Twitter, Flickr, etc. together with your Web site drive sales, leads and loyalty.
To help you get a lay of the land and how social media can best be used by you, we offer a package for the creation of a Social Media Blueprint and your initial set-up on social media platforms.
The Social Media Blueprint is a written report providing you with an all-encompassing strategy of how to use social media to further your organizational goals.
The Social Media Blueprint provides you with:
- Map of where to find potential funders, participants/members and other key stakeholders
- Suggestions of how to create/improve your presence to get better results
- Definition of the goals you want to achieve, how to achieve them and guidelines on how to measure success with empirical metrics
- Current intelligence report on competitor activity
- Best practices for your specific market
- Tools to make informed decisions knowing what is being done in your field.
- Recommendations for which platforms to use and how to use them
- Outline of time and resource investment needed per platform
- Recommendations for integrating social media with your Web site
In addition, we will create your profiles on the recommended platforms.
Once you have a social media blueprint, you can implement it on your own or you may choose to have us guide you towards results.
It’s up to you.
We offer the following options after you have a blueprint:
Option 1: Expert Access:
Your organization will implement the blueprint. For a flat quarterly fee you have access to social media experts via phone and e-mail for questions and guidance regarding the implementation of the blueprint. We will offer instruction and referrals to online resources in response to your questions in order to help you implement the blueprint yourself.
Option 2: Social Media Coaching
We will work together with you in small consistent steps to help you succeed. We will identify and clarify a step-by-step process in regular weekly phone calls and lead you through the process so that you will implement the blueprint yourself. We will hold your hand and guide you to ensure that the blueprint is best implemented and that you see results
Option 3: Social Media Implementation
Implementation of the blueprint. We will implement the recommendations, monitor success and optimize as needed. You will receive regular reports of our activity on your behalf and statistics measuring the results of our work.
