PPC (Pay Per Click) Internet Advertising
Pay Per Click Advertising is a search and phrase based form of marketing that matches searches or related content for given keywords with a relevant advertisement.
We help you increase the number of people who click on your ads and generate quality leads and sales.
Our management yields a higher return on your investment (ROI) while allowing you to set your own budget for advertising and take advantage of targeted ads on search engines and social media networks.
How We Work
We first research your target audience and how to reach them. We then create multiple ads to test their performance against each other. These lead potential clients to customized landing pages optimized so that visitors take your most desired action, be that a contact form, a sale or a lead.
We prefer working with Google pay-per-click ads which you see on the right side and on top of Google searches and Facebook advertisements targeted according to your demographic.
Our SEM package is best for sites where potential customers use more general terms in their searches, where you are targeting a specific age range, geographic location, or where you require an immediate guarantee of placement.
SEM Initial Setup and Market Research
We research your industry in order to gather information based on the search phrases you specify. We expand upon this using tools to research other related and popular searches relevant to your site. Based on this, we suggest the main number of ad phrases to target.
We suggest a monthly budget based on keyword/demographic research that will ensure visitors see your ad and get to your Web site. This is the advertising costs paid directly to the site on which the ads appear (Google, Yahoo, Facebook, etc.). You may set this according to your budget and change it according to your needs.
Using a variety of formulas we have optimized over the years we write competing ads for you and run them against each other so you can benefit from the best ones.
You can monitor how many visitors are coming to you site directly from the ad and how many of those take action directly in your Web browser at any time by using Google Analytics which we will install for you. This way you can immediately see your ROI (Return on Investment). We use this and other tools to monitor your success and to make adjustments for optimal performance.
Monthly Optimization and Management
Internet ad campaigns must be monitored and adjusted to to perform at their best.
We typically run multiple ads against each other to see how they perform, constantly making adjustments to improve your ROI (Return On Investment).
We review the performance of your ads, analyzing statistics on an ongoing basis. You receive quarterly reports on the performance of your ad campaign, although you have access to live statistics through a password-protected account on the Web at any time. In our quarterly report, we may make recommendations for changes to the budget or the content of the ad to improve the performance and drive visitors to your most desired action.
For free initial pay-per-click research contact us today.